Dulce Espelosin is a Mexican professional and holds a degree in Communication and Media Sciences from Tec de Monterrey and is a Certified ToP Professional Facilitator. Since 2008, Dulce has been dedicated to community outreach in conservation, implementing communication, social marketing efforts, collaboration, and behaviour change initiatives across more than 15 countries. Starting her conservation career in 2003 at La Primavera Protected Area, Mexico, she later joined Rare in 2008, where she spent over 12 years designing and executing strategies and training programmes on behaviour change and social marketing in challenging, remote communities globally. Since 2021, Dulce has been an independent consultant, collaborating with various organizations such as Emergent Inquiry Consulting, Conservation Leadership Programme, USAID – Chemonics, Flora & Fauna International, The IUCN-Behavior Change Taskforce, and the Social Marketing Association for North America.